Rubber N’ Road – Uniform Collection SS24
The Summer 2024 campaign for Rubber N’ Road was carried out outdoors on the island of Mallorca, an environment that offered the perfect combination of natural landscapes and scenic roads to reflect the identity of the New York–based brand.
My role covered the full production of the project, including location scouting and coordination with the client, as well as photographic direction with the support of my assistant.
The result was a series of images that combine aesthetics, performance, and authenticity, highlighting the design and functionality of Rubber N’ Road’s apparel under the unique light and atmosphere of the Mediterranean.
